Over the past couple of days there have been 3 homes builders from 3 different countries - India, Italy and Canada, that are incorporating .Homes domains into their respective marketing and branding efforts.
Makwana Homes has redirected makawana.homes to its primary website. Makawana builds affordable luxury homes with the tagline that claims: Our dream is to build a house of people's dreams.
Merano, Italy-based Lignius homes purchased Lignius.homes and have also redirected it to their primary Italian language website.
Alfonso Femia, Johann Waldner e Studio Michele De Lucchi
Building a new home is an important choice. From today you can do it in total tranquility thanks to our guide to wooden houses, the only one in Italy that is absolutely complete and constantly updated. Catalog of certified manufacturers, prices, detailed models and projects, necessary authorizations, list of designers, map of houses with information sheets, useful tips. All information available to you at all times. From today who wants to build a wooden house has an extra ally. (Google translate)
Next up is Klein Estates home builders in Vaughan, Ontario which build:
Luxury detached homes in a beautiful setting surrounded by hundreds of lush acres of green space and parklands. In close proximity to the wonderful shops and restaurants nestled in the Village of Kleinburg, enjoy a decidedly rural ambiance that is far from isolated at Klein Estates.
These are just a few of the hundreds of home builders from around the world that understand the value that a .Homes domain can add to their brand value and help to build long-term brand equity.
There are dozens of ways to calculate the most expensive homes, the wealthiest neighborhoods and the fastest growing cities and towns. Whether its measured by the highest per capita income of local residents, median home sale value, housing inventories, schools, parks, walk scores, education levels, crime rates etc., it seems that all of the usual suspects (shurly pundits, ed) have their own take how to devise their lists.
I wondered how some of our HomesDomains.com domains might fare in one of these 'best of' lists and picked one from earlier this year that was devised by USAToday(.)com and published on June 19, 2019. These lists tend to be very subjective so take the information from any of them with a grain of salt.
It's titled - What are the richest towns in America? Here's the top 34.
We'll, anybody could have a portion of their portfolio contain some of 34 towns. So I concentrated on just the top 10 to see where we stood.
Turns out that we have exactly half of the richest towns in our portfolio - position numbers 3, 4, 5, 8 and 9!
Those towns are:
Travilah, Maryland at #3
Wolf Trap, Virginia at #4 (love that name, just sounds cool... Wolf Trap)
Winnetka, Illinois at # 5
University Park, Texas at # 8, and
Darien, Connecticut at #9
Based on the report, the average median home value for those 5 towns is a commendable $1,115,140. Not too shabby...
So what does that mean to you - Mr. and/or Ms. John/Joan Q. Real Estate agent?
Well, it could mean that for a relatively small investment, you could own one of the top 10 town .Homes domains available today.
An investment in an asset that could grow substantially in value over time;
An investment in an asset that says exactly what you do, exactly where you do it;
An asset that is succulent to search engine optimization and lead generation (the commission from one sale of a home in any one of these locations could easily more than pay for the price of the domains many times over); NB. search Colorado Springs homes, typically ranked on page 1 or 2 on Google. Follow the links to their site and look at the value of homes. One sale is all it takes and, you still own the asset. It's like owning the cow, vs. owning the gallon of milk.
An asset that shouts hyper local knowledge;
An asset that oozes professionalism;
An asset that anchors your personal brand;
And in my humble opinion, an asset that is the very best alternative to any comparable .com domain you could create at this moment, or pay significantly more for the privilege of owning.
Understand that the real estate industry is undergoing massive disintermediation. As an agent or broker, your very livelihood is being disrupted like never before.
Don't be one of those agents who are forced to leave the business because you were unprepared, caught unawares, or refused to accept inevitable change.
You have a short window of opportunity to give yourself the very best chance of success possible.
And know this: once these domains are gone - they are off the market forever.
It's great to see realtors like Pedro Gaspar Fernandes taking up the .Homes domains brand for his ReMax Collection website at Luxdable.homes.
Peter describes his business thusly:
Your Full Stack International Real Estate Advisor & Concierge
By combining a solutions-driven and sophisticated luxury mindset, we’re building a new kind of process and experience for all things related to real estate.
Kudos to this Portugal-based realtor.
July was a banner month for real estate titan Realogy as it announced 2 new initiatives with Amazon and Amazon's Alexa
On July 23, 2019 Realogy announced its collaboration with Amazon to launch Turnkey, a new home buying program that simplifies the process of finding and settling into a new home.
On July 30, 2019, it was announced another significant Realogy/Amazon initiative, the introduction of Agent X - a voice-powered assistant productivity tool for Realogy's family of brands and their agents.
The cool thing is that Realogy was well ahead of the pack when they registered their exact match .Homes domain over 3 years ago on May 12, 2016.
In keeping with secure brand-protection measures, www.Realogy.homes redirects to Realogy's primary .com website.
Kudos to Realogy for its forward thinking and excellent use of the new .Homes domain. Brokerages and realtors interested in brand creation and/or brand protection can learn more at Homes Domains.
OK, time to rock n' roll. My name is Scott, the benevolent dictator of this little slice of the web.